I used to love visiting the Franklin Institute Science Museum in Philadelphia on school trips and family outings. The walk-through Giant Heart exhibit, hours of interactive displays, and that enormous statue of Ben Franklin in the central rotunda — it all felt like magic. Years later, I watched my sons experience that same sense of wonder as they raced around the museum's exhibits.

That feeling of discovery stayed with me and shaped my approach to design and illustration. While creating the artwork that became my collection, I kept thinking about Ben Franklin's famous kite experiment — proving his theories about electricity using nothing but a kite, a metal key, and a thunderstorm. It struck me that his kite was the perfect symbol for what I wanted this brand to be: a reminder that anything is possible when we approach each day with creativity and curiosity.